“With social media, our attention is a product for advertisers and marketers.”Jack Latham’s project took him to five click farms in Vietnam.
Though it is unclear when click farms began proliferating, tech experts warned about “virtual gang masters” operating them from low-income countries as early as 2007.
In the following decades, click farms exploded in number — particularly in Asia, where they can be found across India, Bangladesh, Indonesia, the Philippines and beyond.
The photographer added that TikTok is now the most popular platform at the click farms he visited.
He included them in the book to represent the kind of content he saw being boosted by click farms.
Persons:
Jack Latham, Vietnam —, ” Latham, Jack Latham’s, Latham, ”, Cambodia’s, Hun Sen, Donald Trump, —
Organizations:
CNN, Facebook, Twitter, China Advertising Association, “, BBC, Here
Locations:
Vietnam, Hanoi, Asia, India, Bangladesh, Indonesia, Philippines, China, Silicon, Hong Kong, —, North Macedonia, Vevey, Switzerland